How to Create High-Quality Deal Flow by Implementing a Laser Focused Direct Marketing Campaign – with Erik Stark

How to Create High-Quality Deal Flow by Implementing a Laser Focused Direct Marketing Campaign – with Erik Stark
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Our guest for this week’s show is Real Estate Investment and Direct Marketing Expert, Erik Stark.

Today’s discussion with Erik is an exciting one, and I say that because I wasn’t completely sure what to expect as I didn’t know too much about Erik prior to the call other than he was a very successful investor whose primary focus was residential properties, so I thought. And being that our show is primarily focused on Commercial I wasn’t sure exactly how our conversation would go, but boy am I glad we did the call together, because not only is Erik a brilliant businessman and marketer, but he also has a portfolio of multifamily and commercial properties which means he is the exact type of guest we look to bring on the show.

I personally walked away from this interview with Erik with multiple golden nuggets which we’ll be immediately implementing into our business and I’m positive you’ll find the same value as I did, and then some.

Here’s What You’ll Learn:

  • How I got my start as a residential wholesaler back in 2008 during the financial crisis and how we leveraged that down market to grow our real estate business at a very rapid rate.
  • How I’ve combated a highly competitive marketplace by implementing an aggressive direct mail strategy, which has proven very successful in creating a steady stream of deal flow to his business.
  • The reasons I recommend sending a highly personalized direct mail letter to a very small list versus a generic form letter to a massive list and how this one strategy has continued to bring incredible results for his business.
  • How to successfully negotiate and strike a deal with an owner who is not money motivated and whose property isn’t even for sale.
  • What a “top 100 list” is and why every investor needs to create this list for themselves.
  • The custom website tool that we include on all of mailers which offers free education to the property owners regarding the benefits of seller financing. I’ll share the url so you can check it out for yourself
  • How to use a pre-recorded message to warm up cold leads and also offer an easy way for property owners to get more information about our business without having to speak to a live person.
  • The letter we send to surrounding property owners once we’ve purchased a property within the same neighborhood and how this one method alone has resulted in multiple additional acquisitions for our  group.
  • How I was able to turn a disgruntled property owner who was sick and tired of receiving our direct mail into a friendship that has brought him multiple investment opportunities, capital for deals, not to mention a mentor who had 50+ years of experience in the industry and who has become an invaluable resource to our team.
  • Why we love the Detroit market and the reasons you should add it to your list of “cities to consider investing in”.
  • The important role a mentor played in my overall success and why a good mentor is critical to your success in this business.
  • The one Dr. Seuss book that I suggests will change your life and is one of the best business books I’ve ever read.
  • And much more

websites mentioned in this podcast

Ep #109: How to Create High-Quality Deal Flow by Implementing a Laser Focused Direct Marketing Campaign – with Eric Stark

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Request an Invite to Join Our Facebook Live Discussions at www.Facebook.com/groups/facelessleaders Did you enjoy this podcast? This is just one of the manystrategies we discuss in our annual mastermind and with our one on one coaching students. If you would like more information about how to increase your lead flow (and spend less doing so), improve your lead conversion (and eliminate unqualified leads), learn how to maximize your deals (for bigger profits), make big money with small lists and simply do bigger deals with less headache and live the real estate investor lifestyle, here are five simple ways to get the laser focus of investors who have walked the path before you and can show you a few ideas that worked well for us and are guaranteed to give you great results.

Get Featured On Our Podcast - Are you a Faceless Leader with a passion for giving? Want to share your story of struggle or success with the Real Estate While You Drive community? Consider being featured on an upcoming episode where we'll dig deep to discuss whats working, whats not, discovering your entrepreneurial uniqueness and how to achieve greatness through real estate. Simply go to www.RealEstateWhileYouDrive.com/Give-back

Al La Carte - Do you have a pretty good handle on your real estate business yet could use some occasional guidance, motivation or negotiation strategies? We offer the opportunity for one hour focused time blocks to discuss your current situation or opportunity. These calls are based on your specific needs and can be used at your discretion. Call requests are usually set up within 48 hours. Email request can be sent to Erik@TheRealErikStark.com

Annual Mastermind - Are you looking to be a part of a small group of investors that have figured out whats really working? We work with a small group of investors throughout the year. Typically less than 15 at a time simply because we still run a full time business and there is a lot of work that goes into creating content and action plans for those who want to get to the next level. This is not open for new investors. You must be operating a minimum six figure annual business. Register for our next mastermind right here. (www.SelfManagingFreedom.com) One on One - There is no one size fits all glove that will teach you real estate. Truth is no coach can help anyone if they don't know where they need the help. Work with US (not some assigned coach) to hone your skills, determine target markets, create marketing pieces that stick, learn how to convert sellers, increase property values, understand zoning, how to assign for larger paydays (our smallest assignment in the last 3 years was $25,000, up to $85,000). We can take you from where you are to where you want to go. You must be operating a minimum six figure annual business. Six month commitment (although most stick with us for a few years leaving few openings to join) Apply For One on One Monthly Education Right Here. For more case studies forms, downloads, reports, mind maps and free resources you can use right now to make money in your business just visit http://therealerikstark.com/resources/

2 thoughts on “How to Create High-Quality Deal Flow by Implementing a Laser Focused Direct Marketing Campaign – with Erik Stark”

  1. Pingback: Direct Mail Marketing-Episode 1 - Real Estate While You Drive

  2. Pingback: Direct Mail Marketing-Episode 1 - Erik Stark - Living Deliberately. Live The Good Life.

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