“Good Marketing Makes the Company Look Smart. Great Marketing Makes the Customer Feel Smart.”
– Joe Chernov
Thank you for listening to this highly informative podcast that will help you debunk some common myths, shatter ridiculous misconceptions and help lay the necessary foundation for building a successful real estate business. If you are here looking for the magic pill for instant riches, I can save you the time of searching since you wont find it here. This podcast is for those who are ready and willing to work hard and simply need a few ideas, tips and strategies to implement in their business.
In this episode, which is the first podcast in a series of six discussing direct mail marketing, we begin with the fundamentals every professional must have to run a successful direct mail campaign.
Turn off your distractions, grab a pen and paper along with your favorite beverage and take some notes, write some questions, doodle some strategies and review the resources so you can implement these ideas into your business and begin getting the results you deserve.
What You Will Learn In This Episode.
- How to identify your hyper focused target market list of prospects
- Why creating an avatar is crucial to identifying your target market
- Crazy direct mail statistics regarding follow up sequences
- How to create magnetic marketing pieces and the questions that create them for you
- How identifying your prospects objections lead to better offers and procedures
- Why focusing on your customers results gets greater responses than your ability to help them
- The exact formula for creating irresistible offers
- How to set up lead capture mechanisms
- How to create multi step, follow up sequences
- Plus much much much more…
Quotes To Live By (Click To Tweet)
[tweetthis display_mode=”box”]“All Marketing Is A Test”[/tweetthis]
[tweetthis display_mode=”box”]“You Are 10x More Likely To Do Business With Someone You Have Been In Contact Than With You Are to Bring In New Business”[/tweetthis]
[tweetthis display_mode=”box”]“Discover Don’t Qualify”[/tweetthis]
Resources From This Podcast
How to Create High-Quality Deal Flow by Implementing a Laser Focused Direct Marketing Campaign – with Erik Stark
In this episode I did with my friend Kevin Bupp, I get asked some interesting questions that reveal some secrets, nuggets and implementable ideas surrounding marketing and direct mail marketing specifically…
Smart Marketing with Erik Stark (From The Bigger Pockets Podcast)
In this oh so casual conversation with my awesome friends Josh and Brandon over at Bigger Pockets, we dig deep into our “go deep not wide” philosophy and how we make big money with small lists. This is a must listen to episode for anyone serious about direct mail marketing and especially those just starting off needing low cost ways to generate leads.